by Jason Smith | May 20, 2026 | Informational
You review the season with your biggest sponsor. They want to know which activations drove redemptions, which touchpoints reached their target demographic, and whether the halftime experience they paid for moved the needle. You have data. You have impressions. But can...
by Jason Smith | May 13, 2026 | Informational
The marketing director of a mid-major athletic department sends the same email to 40,000 fans every Tuesday. It has the same subject line, the same offer, the same content, regardless of whether the recipient drove three hours to the last game or hasn’t opened a...
by Jason Smith | May 11, 2026 | Informational, Webinars
This article is adapted from a SponsorCX webinar conversation between two leading voices in the sponsorship industry. Participants included Jim Andrews, Senior Vice President at SponsorCX, and Sarah Arnold, Vice President of Corporate Partnerships for the Chicago...
by Jason Smith | May 10, 2026 | Informational, Webinars
About This Article The insights in this post come from a conversation between Jim Andrews, Senior Vice President at SponsorCX and one of the most recognized voices in the sponsorship industry, and Charles Nieves, Executive Associate Athletic Director and Chief Revenue...
by Jason Smith | May 9, 2026 | Informational
You’re juggling renewal conversations, activation timelines, proof-of-performance reports, and a dozen partner relationships all at once. The tools you’re using can help you track what’s happening. But they rarely help you think through what’s...
by Jason Smith | May 7, 2026 | Informational, Webinars
Sponsorship continues to evolve in 2026. The changes reward smarter structure, better reporting, and a clearer line between what’s scalable and what doesn’t. In a recent SponsorCX webinar, SponsorCX CEO Jason Smith sat down with sponsorship industry veteran Jim...
