by Jason Smith | May 5, 2026 | Informational
It’s Tuesday morning after the season opener. Your partnership team is gathering photos from team member phones, distributed sample counts, and QR code data from a separate dashboard. Meanwhile, the brand’s marketing manager wants to know whether the activation...
by Jason Smith | May 3, 2026 | Informational
If you’ve been building sponsorship packages for long, you’ve probably started with a familiar structure: Gold, Silver, Bronze. It’s easy to explain and it provides sponsors with a simple comparison. Many rights holders reach for it by default. When you’re launching a...
by Jason Smith | Apr 20, 2026 | Informational
Why our new tagline isn’t about us, and why that’s the point. When we set out to build a new website for SponsorCX, we asked a simple question: what do our partners actually do? They fill arenas. They run community festivals. They drive nonprofit campaigns that keep...
by Jason Smith | Apr 9, 2026 | Informational
In This Guide What Is a Creative Event Sponsorship Activation? How Event Sponsorship Activations Work What Creative Event Activations Can Achieve Types of Creative Event Sponsorship Ideas How to Build a Sponsorship Activation Strategy That Works Where Results Are...
by Jason Smith | Mar 6, 2026 | Informational
Ever sat across from a potential sponsor and felt like you were speaking a different language? Join the club. You explain audience reach and activation opportunities. They smile and nod. But you begin to wonder if they’re really getting it, or if you even understand...
by Jason Smith | Feb 20, 2026 | Informational
The presentation starts. The brand team listens politely. They nod their heads. They pose a few questions. Then one of them says, “So, define exclusivity.” Someone from the property side pulls out a category tier chart. Someone else explains that other category...
