by Jason Smith | Feb 5, 2026 | Informational
Ideas for Event Tiers and Sponsorship Benefits If you’ve been doing sponsorship long enough, you’ve seen the same slide more times than you can count. Gold.Silver.Bronze. In the world of event planning, it’s easy to spend so much time on the logistics that sponsorship...
by Jason Smith | Feb 5, 2026 | Informational
How to Build Tiered Packages Sponsors Want to Buy You’ve no doubt seen this familiar lineup – Bronze, Silver, Gold and sometimes Platinum. Sponsorship levels give brands an easy way to compare their options. They also give your team a simple way to show what changes...
by Jason Smith | Jan 13, 2026 | Informational, Uncategorized
Sponsorship Deck vs. Sponsorship Proposal: A Critical Distinction Before diving deeper into what makes a winning sponsorship proposal, it’s important to clarify terminology. These terms are often used interchangeably, but they serve very different purposes....
by Jason Smith | Dec 16, 2025 | Informational
Most people think the biggest threat to a sponsorship program is a bad deal. The truth is usually quieter and far more expensive. It’s hesitation. It’s procrastination. It’s the endless back-and-forth—the “we’ll decide next week.” In today’s fast-moving partnership...
by Jason Smith | Dec 15, 2025 | Informational
Maya’s boss leaned into her cubicle. “Hey, just a heads-up—the sponsorship audit’s next week. Make sure we’re buttoned up.” Her gut tightened. Somewhere between the halftime fireworks and the VIP reception, her tracking had slipped. Screenshots were buried in emails,...
by Jason Smith | Dec 8, 2025 | Informational
Melissa, a sponsorship manager for a regional sports team, stared at her phone, herbal tea in hand. A message flashed across her screen: “Sponsorship Renewal—Need to Discuss.” Her stomach dropped. Everything had gone well—the activations, the crowds, the exposure. So...
