The Brandr Group Selects SponsorCX as its Sponsorship Management Solution

The Brandr Group Selects SponsorCX as its Sponsorship Management Solution

The Brandr Group and SponsorCX are pleased to announce they have entered into a partnership. SponsorCX will provide its world-class software to the Brandr Group to manage their large portfolio of NIL partnerships.

The Brandr Group specializes in licensing, sponsorship, and media platforms to connect brands with collegiate group player rights. The agency recognized a need to have a management platform to collaborate both internally and externally to ensure their brands are receiving the best value from their NIL partnerships. SponsorCX will provide a simple and easy-to-use platform that will pull real-time data so the agency can make quick business decisions.

“We’re excited to partner with The Brandr Group, the largest NIL agency in country,” says Jason Smith, founder and CEO of SponsorCX. “The NIL space is one of the newest forms of sponsorship marketing, and brands are clamoring across the country to be involved. We’re honored that The Brandr Group would look to SponsorCX to be the engine by which they manage these partnerships across the country.”

Serving clients across various industries, including sports, entertainment, events, arts, and non-profits, SponsorCX provides a suite of online automated sponsorship management tools, including:

  • Relationship Management
  • Fulfillment Management
  • Inventory Management

“SponsorCX is an industry leader, making them the natural software and technology partner for us so we can better engage and identify opportunities that best serve our student-athlete partners,” said Dan Barrett, executive vice president of sales and business development at The Brandr Group. “With more than 60 college athletic programs active in our group licensing programs, SponsorCX will enable us to be more efficient, more strategic and more precise in identifying and implementing the best business decisions for all of our partners.”

About SponsorCX
SponsorCX is a leader in sponsorship management within the sports, entertainment, causes, arts, and events industries. It is a complete sponsorship management tool to assist in managing sales, fulfillment, and inventory to maximize sponsorship revenue. The company was founded in 2017, and continues to grow rapidly as the newest and most innovative sponsorship software solution in the industry. Learn more at 

About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for more than 60 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit


Jason Smith