Jason Smith
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SponsorCX – Sponsorship Management Software
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At halftime of a sold-out local rivalry game, a regional pizza chain airs a big TV spot. Meanwhile, its competitor quietly runs a mobile-first campaign targeting fans...
This was not Chad’s first rodeo. It was the third call in a month from a prospective sponsorship partner. The proposal looked the same as all the others but with a...
JB Automotive’s marketing lead, Jess, is three hours deep on a Thursday morning, toggling between tabs including an Excel sheet, three email threads (in two different...
