by Jason Smith | Jan 31, 2026 | Guides
You’re new. You’ve just been hired by a sports property to work sponsorships. Your day starts with a forwarded email and a half-baked deck. You’re told that some of last year’s partners renewed, some didn’t, and “we need to do better this season.” There’s pressure to...
by Jason Smith | Jan 31, 2026 | Guides
How to build tiers that feel modern, strategic, and worth buying (without “Gold/Silver/Bronze”). It’s late afternoon. You’re staring blurry-eyed at a sponsorship package that should be done by now. The tried-and-true tiers are there. Gold. Silver. Bronze. The pricing...
by Jason Smith | Apr 15, 2020 | Guides, Secondary Featured
The launch meeting went well. Everyone smiled, shook hands, and agreed the sponsorship was a perfect fit. Fast forward three months and the story changed. The sponsor thought its logo would be on the livestream. The property thought the sponsor only wanted signage....
by Jason Smith | Apr 15, 2020 | Guides, Primary Featured
I recently had a good friend of mine start a non-profit organization. This program will be life changing as they educate students in the ever-changing tech space. As he sat down to chat with me about his plan, he spoke with great passion about wanting to educate and...
