by Jason Smith | Jan 31, 2026 | Guides
How Sponsorship Works for Brands and Properties A plain-English guide from first goal to activation, measurement, and renewal You’re new. Maybe you’ve inherited a half-finished sponsorship deck and the simple instruction to sell more. Or perhaps you are on the brand...
by Jason Smith | Jan 31, 2026 | Guides
A practical framework, completed example, and copy-ready worksheet for building sponsorship packages around outcomes, access, and measurable value. Creating sponsorship tiers might look simple. How hard could it be to group a few benefits, assign prices, and give each...
by Jason Smith | Apr 15, 2020 | Guides, Secondary Featured
The launch meeting went well. Everyone smiled, shook hands, and agreed the sponsorship was a perfect fit. Fast forward three months and the story changed. The sponsor thought its logo would be on the livestream. The property thought the sponsor only wanted signage....
by Jason Smith | Apr 15, 2020 | Guides, Primary Featured
I recently had a good friend of mine start a non-profit organization. This program will be life changing as they educate students in the ever-changing tech space. As he sat down to chat with me about his plan, he spoke with great passion about wanting to educate and...
