by Jason Smith | Aug 14, 2025 | Informational
It’s just after 9:00 Monday morning. Rachel, the brand manager for a regional snack brand, is fielding her third quick question of the morning. This one’s from her boss: “Did our logo actually show up during last night’s halftime segment?” She freezes. She...
by Jason Smith | Aug 4, 2025 | Informational
The game ended with a win and a roar from the crowd, but the buzz died by the time fans hit the parking lot. Social mentions were flat. Sponsor impact was minimal. Between big plays, the engagement plan fell short. Where was the halo effect of the big game? That’s the...
by Jason Smith | Jul 29, 2025 | Informational, Uncategorized
The Sponsorship Success Playbook A Step-by-Step Guide to Running Campaigns That Work The email hit the marketing manager’s inbox on a Tuesday morning. “Exciting Sponsorship Opportunity!” was the subject line. By lunch, the brand’s marketing team was...
by Jason Smith | Jul 21, 2025 | Informational, Uncategorized
Why It’s Time to Look Beyond Sports Once upon a time, sponsorships were all about arenas, jerseys, and halftime shows. Not anymore. Some of the most meaningful deals are happening where there’s no scoreboard—only story, culture, and connection. From art...
by Jason Smith | Jul 15, 2025 | Informational
Why Scaling Sponsorship Inventory Gets Messy Fast Picture this: Your team just landed three new sponsors, your calendar’s filling up with activations, and your inbox looks like a hurricane swept through. You’re growing fast. That’s good. But suddenly...
by Jason Smith | Jun 25, 2025 | Informational, Uncategorized
A conversation overheard in a nearby conference room: “So why would fans care that we’re sponsoring a team?” the company’s financial guy asks, more challenge than question. “Is it about visibility?” The head of marketing pauses but doesn’t flinch. “It’s not just about...
