by Jason Smith | Jun 17, 2025 | Informational, Uncategorized
A seismic shift is reshaping the sponsorship game. In the good ol’ days, brands traded cash for logos and impressions. Simple. Fast. Predictable. But that playbook is done. Today, brands want more. They want storytelling. Social impact. Emotional connection. These...
by Jason Smith | Jun 11, 2025 | Informational, Primary Featured
Preston clicks out of the Zoom call and exhales a long, deep sigh. Neal, the CFO, had that tone again, “I want to see the numbers.” It’s the third time Preston’s been asked. Neal wants to know what this six-figure sponsorship is doing for the brand. Preston is...
by Jason Smith | May 22, 2025 | Informational
At halftime of a sold-out local rivalry game, a regional pizza chain airs a big TV spot. Meanwhile, its competitor quietly runs a mobile-first campaign targeting fans in the stadium and offering personalized discounts based on the team they’re cheering for....
by Jason Smith | May 15, 2025 | Informational, Primary Featured
This was not Chad’s first rodeo. It was the third call in a month from a prospective sponsorship partner. The proposal looked the same as all the others but with a different logo. The event rep explained, “Gold sponsors get a logo on the big event banner, Silver gets...
by Jason Smith | May 8, 2025 | Informational, Primary Featured
JB Automotive’s marketing lead, Jess, is three hours deep on a Thursday morning, toggling between tabs including an Excel sheet, three email threads (in two different accounts), and a Dropbox folder labeled “Q1 Activations FINAL_FINAL.” She’s desperately trying to...
by Jason Smith | Mar 31, 2025 | Informational, Primary Featured
What Is Sponsorship Strategy? How Do You Build a Winning Plan? Sponsorships aren’t just about putting a company’s logo on an event banner. They’re about building real, valuable connections between brands and audiences. A business might want to increase visibility, a...
