by Jason Smith | Oct 8, 2025 | Informational, Uncategorized
Last season a local sports team signed a one-off deal with a regional snack brand. The company got its logo on the scoreboard, in a few social posts, and even on the product’s packaging. But by the end of the season no one could say what the partnership stood for. It...
by Jason Smith | Sep 29, 2025 | Informational, Uncategorized
On paper, the deal looked perfect. The sponsor bought a package of digital ads, social posts, and on-site signage. Everyone left the kickoff meeting excited. But as the season rolled on, cracks began to show. Deliverables weren’t tracked in one place. Reports lagged...
by Jason Smith | Sep 22, 2025 | Informational
You’ve been there. You’re in the stands when a sponsor’s logo flashes across the scoreboard right after your team scores. Without even thinking, you cheer a little harder. That’s the psychology of sponsorships. It’s not about the logo. It’s about how our emotions get...
by Jason Smith | Sep 16, 2025 | Informational
The email landed before the sun rose. “We’re reviewing budgets for next year and need to know if this partnership is paying off.” For a property, it’s the moment of truth. For a brand, it’s the VP of Marketing wanting proof of performance. Brand managers must justify...
by Jason Smith | Aug 18, 2025 | Informational
It’s only 9:30 a.m. and the day’s already off the rails. A brand team is on hold with an event organizer, trying to confirm if their halftime activation actually ran. Meanwhile, a property’s sponsorship manager is staring at a spreadsheet, realizing he’d overpromised...
by Jason Smith | Aug 18, 2025 | Informational, Uncategorized
Managing sponsorships shouldn’t feel like a juggling act where one dropped ball can cost you a partner. Yet without the right system, you chase approvals, track assets across scattered files, and scramble to show ROI. Sponsorship management software changes all that....
