SponsorCX Blog
Sports Fan Engagement Ideas
A strong fan base creates a strong sense of community and belonging. Sponsor partners find that commercial terrain hard to resist. Building and maintaining fan loyalty requires genuine, consistent work. Fan engagement is more than a nice benefit– it’s vital for a team’s sustained success. In this article we’ll explore some proven, some new, and some innovative sports fan engagement ideas.
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What Are the Goals of Sponsorship?
What Are the Goals of Sponsorship? The answer to this question is not as complex as it may sound. The goal of any sponsorship is to generate revenue. This is true whether your property is a non-profit, a not-for-profit, or a regular for-profit organization. But as the...
Maximizing Business Efficiency – Integrating your CRM with Other Platforms
Integrate Your CRM With Enterprise-Level Systems to Maximize Efficiency Integrate your company CRM with enterprise-level software platforms like Dynamics 365, Salesforce, HubSpot, Digideck, Sage Intacct, QuickBooks, and Microsoft Outlook to enhance your business...
Sponsorship Valuation — A Strategic Guide
Mastering Property Sponsorship Valuation — A Strategic Guide Recently, a friend started a non-profit organization to educate students in the ever-changing tech space. As we sat down to discuss his plans, he spoke passionately about wanting to change lives for the...
Successful Sport Sponsorship
Successful Sports Sponsorship Activations Sports sponsorship activations transform brand and partner agreements into mutually beneficial experiences. Properties can leverage and strengthen sponsor relationships through well-conceived strategies. Effective activations...
4 Tips for a Successful Sponsorship Activation
Planning fun, creative, and effective sponsorship activations helps properties retain brands and ensure a positive experience for all involved parties. However, activating a sponsorship takes some finesse, and every activation will be slightly different, depending on...
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Latest articles
Sports Fan Engagement Ideas
A strong fan base creates a strong sense of community and belonging. Sponsor partners find that commercial terrain hard to resist. Building and maintaining fan loyalty requires genuine, consistent work. Fan engagement is more than a nice benefit– it’s vital for a team’s sustained success. In this article we’ll explore some proven, some new, and some innovative sports fan engagement ideas.
What Are the Goals of Sponsorship?
What Are the Goals of Sponsorship? The answer to this question is not as complex as it may sound....
Maximizing Business Efficiency – Integrating your CRM with Other Platforms
Integrate Your CRM With Enterprise-Level Systems to Maximize Efficiency Integrate your company CRM...
Sponsorship Valuation — A Strategic Guide
Mastering Property Sponsorship Valuation — A Strategic Guide Recently, a friend started a...
Successful Sport Sponsorship
Successful Sports Sponsorship Activations Sports sponsorship activations transform brand and...
4 Tips for a Successful Sponsorship Activation
Planning fun, creative, and effective sponsorship activations helps properties retain brands and...
SponsorCX Becomes Strategic Partner with the United Soccer League
The United Soccer League today announced a multiyear agreement with renowned software provider SponsorCX, which becomes…
SponsorCX Named Official Sponsorship Management Software of the American Association of Professional Baseball
The American Association of Professional Baseball (AAPB) and SponsorCX have agreed to a multi-year partnership.
The History of Sponsorship Part 2: Peter Ueberroth
Peter Ueberroth is an American sports executive and entrepreneur. He played a pivotal role in transforming the way we…
5 Strategies for Developing a Strong Sponsorship Proposal
Securing excellent sponsorships is a very important part of many events and organizations. Whether you’re a…
The History of Sponsorship Part 1: Mark McCormack
Sponsorship in the world of sports and entertainment is a crucial part of driving growth and building brands.
The Importance of Data Analytics in Sponsorship Management
Effective sponsorship management takes more than intuition and gut feelings. Data analytics has revolutionized how..
SponsorCX named Official Sponsorship Management Software Provider of the AHL
The partnership will offer a world-class sponsorship management solution to all teams across the AHL.
4 Tips for a Successful Sponsorship Activation
Planning fun, creative, and effective sponsorship activations helps properties retain brands and improves experiences.
How to Drive Sponsorship Revenue for Your Nonprofit
Non-profit organizations rely on funding to provide assistance to their beneficiaries and achieve their goals.
The Ultimate Sponsorship Sales Tech Stack: A Beginner’s Guide
The process of selling sponsorships can be a unique challenge, as sponsors are often looking for innovative solutions.
Social Media’s Role in Sponsorship: A Property’s Perspective
Social media is a crucial component for properties (or sponsees) to leverage when it comes to sponsorship activation.
SponsorCX named Official Sponsorship Management Software Provider of the ECHL
The partnership will offer a world-class sponsorship management solution to all teams across the ECHL.
Social Media’s Role in Sponsorship: A Brand Perspective
Activation is an essential component of any successful sponsorship strategy. Check out these 7 steps that can help.
The Role of Technology in Modern Sponsorship Management
In today’s digital age, technology plays a vital role in our lives, including the world of sponsorship management.
10 Step Guide to Renewing Sponsorship Agreements Before End of Term
Renewing sponsorship partnerships before the end of term can be a challenge, so we decided to create a 10 step guide.
5 Sponsorship Trends to Expect in 2023
With the rapidly changing market conditions and advancements in technology, the sponsorship industry is evolving.
SponsorCX Secures Series A Financing Round Led by Blueprint Equity
Funding validates modern approach to sponsorship management; enables Utah-based company to accelerate growth.
The Brandr Group Selects SponsorCX as its Sponsorship Management Solution
The Brandr Group has partnered with SponsorCX to help manage their large portfolio of NIL partnerships
SponsorCX and Van Wagner Partner to Manage College Sponsor Relationships
Van Wagner & SponsorCX have announced a partnership to enhance their industry leading multimedia rights college division
SponsorCX and VOZZI Partner to Enhance Sponsorship Management
SponsorCX Partners with Vozzi to integrate texting into their platform making sponsorship management even easier.
The Clemson Tigers Choose SponsorCX as Its Software Solution for Sponsorship Management
The Clemson University Tigers and SponsorCX announce a partnership changing the way they manage sponsor relationships.
Five Ways SponsorCX Creates Efficiencies
When property/rights holders operate at high efficiency, their sponsorship revenues increase and inefficiencies decrease
The Sport Fishing Championship selects SponsorCX as Its Software Solution for Sponsorship Management
The Sport Fishing Championship selects SponsorCX as Its Software Solution for Sponsorship Management
What Sponsors Want in the Event Industry
Corporations all over the world are looking for ways to get their products and services engaged with an audience.
The Utah Youth Soccer Association Enters into a Partnership with SponsorCX to Enhance Sponsorship Management
The Utah Youth Soccer Association (UYSA) and SponsorCX announce a partnership to enhance sponsorship management.
SponsorCX Raises an Angel Round Through Peak for Expansion and Launch of Innovative End-to-End Sponsorship Management Platforms
This capital enables us to expand our current platform and launch future sponsorship management products!
The Heart and Soul of a Sponsorship: Activation and Fulfillment
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Property Sponsorship Valuation
In this article, I’ll outline how to find a specific sponsorship value for a property, just like I did for…
Effective Sponsorship Communication
There are many ways you can be successful in your sponsorship activation and fulfillment, but the fundamental…