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Insights for Sponsorship Teams
Recent Posts
September 8, 2026
Sports Sponsorship Measurement
By Jason Smith
The all-too-prevalent problem is counting impressions and calling it measurement. That ignores what the deal was supposed to accomplish.
Featured Posts
August 31, 2026
Nonprofit Event Sponsorship
Building Partnerships with Purpose Corporate giving has grown 60 percent over the last five years, more […]
August 31, 2026
How Sports Teams Use CRM to Manage Sponsorships and Partnerships
Sports teams use CRM tools to manage sponsors, sales, and renewals. A connected platform also links […]
August 17, 2026
Nonprofit Sponsorship Packages That Work
A sponsor asked Maria one question her sponsorship deck couldn’t answer, and a six-year renewal suddenly […]
August 12, 2026
Local Event Sponsorship: How Small Businesses Can Partner for Big Impact
A local sponsorship can do far more than put your logo on a banner. The right […]
August 11, 2026
SponsorCX Named to the 2026 Inc. 5000 List, Marking Another Milestone in the Modernization of Sponsorship Operations
609% three-year revenue growth reflects the sponsorship industry's accelerating shift away from spreadsheets and legacy systems […]
August 4, 2026
The Social Proof Economy: What Actually Builds Trust in Modern Marketing
Exploring how consumers navigate trust, skepticism, and authenticity across influencer marketing, online reviews, AI content, and […]
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Latest Articles
The Sponsorship Industry Is Modernizing with AI, and Investors Are Backing the Platforms That Will Power It
May 18, 2026
How to Measure Sponsorship Effectiveness and ROI
May 15, 2026
AI-Powered Fan Engagement Tools Changing Sports Marketing
May 13, 2026
The Sponsorship Playbook Hidden Inside Women’s Sports
May 11, 2026
How Georgia Tech Grows Sponsorship Revenue by Treating the Whole Campus as an Asset
May 10, 2026
Five Ways AI Can Strengthen Your Sponsorship Partnerships Right Now
May 9, 2026
2026 Sponsorship Trends and What They Mean for Your Strategy
May 7, 2026
Sports Activations and 8 Successful Sponsorship Examples
May 5, 2026
Sponsorship Tiers: Gold, Silver, Bronze and Beyond
May 3, 2026