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Insights for Sponsorship Teams

Featured Posts

July 20, 2026

Sponsorship in College Athletics: What Works and What Doesn’t

College athletics sponsorship is only going to get more competitive, both for the brands trying to stand out and the departments trying to prove their inventory is worth the investment. The programs that win aren’t the ones with the flashiest activation idea. They’re the ones with a system that turns every deal into a clear, repeatable three-part story.

Informational

July 20, 2026

The Social Proof Economy: What Actually Builds Trust in Modern Marketing

Exploring how consumers navigate trust, skepticism, and authenticity across influencer marketing, online reviews, AI content, and […]

Informational

July 13, 2026

Esports Sponsorships: The Fastest-Growing Sponsorship Arena

The infrastructure exists. The audiences are there. The data is trackable. What separates the organizations succeeding in esports sponsorship from the ones struggling is almost always operational.

Updates

July 9, 2026

Learfield Partners with SponsorCX

Learfield Partners with SponsorCX to Advance Sponsorship Operations, Elevate Brand Partnerships, and Drive Performance Across College […]

Informational

July 6, 2026

Baseball Sponsorship: How Teams Are Winning Off the Field

The teams getting the most value from those relationships are building off-field programs that make their organizations harder to walk away from.

Informational

June 22, 2026

Driving Social Media Fan Engagement Through Sponsorship

A post seen by 500,000 people who scrolled through delivers less business value than one seen by 5,000 who tagged a friend, entered a contest, or clicked through to a partner’s site.

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