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Recent Posts
September 16, 2026
Examples of Sponsorship Levels for Sports and Events
By Jason Smith
What leading properties call their partnerships, what those levels unlock, and what smaller teams can learn When the subject of sponsorship levels comes up, we’re bound to hear about the usual suspects: Coca-Cola and the […]
Featured Posts
September 8, 2026
Sports Sponsorship Measurement
The all-too-prevalent problem is counting impressions and calling it measurement. That ignores what the deal was […]
August 31, 2026
Nonprofit Event Sponsorship
Building Partnerships with Purpose Corporate giving has grown 60 percent over the last five years, more […]
August 31, 2026
How Sports Teams Use CRM to Manage Sponsorships and Partnerships
Sports teams use CRM tools to manage sponsors, sales, and renewals. A connected platform also links […]
August 17, 2026
Nonprofit Sponsorship Packages That Work
A sponsor asked Maria one question her sponsorship deck couldn’t answer, and a six-year renewal suddenly […]
August 12, 2026
Local Event Sponsorship: How Small Businesses Can Partner for Big Impact
A local sponsorship can do far more than put your logo on a banner. The right […]
August 11, 2026
SponsorCX Named to the 2026 Inc. 5000 List, Marking Another Milestone in the Modernization of Sponsorship Operations
609% three-year revenue growth reflects the sponsorship industry's accelerating shift away from spreadsheets and legacy systems […]
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Latest Articles
Creative Sponsorship Level Names
February 5, 2026
Sponsorship Levels Explained: Tiers, Benefits and Real-World Examples
February 5, 2026
How Sponsorship Works: A Beginner’s Guide for Properties and Brands
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Build Better Sponsorship Levels with a Sponsorship Tier Package Template
January 31, 2026
Partnership or Sponsorship: What’s the Difference—and Does It Matter?
January 30, 2026
Anatomy of a Winning Sponsorship Proposal: What Sets Top-Tier Decks Apart
January 13, 2026
Stop the Slowdowns: What Sponsorship Delays Are Costing You
December 16, 2025
How to Prepare for a Sponsorship Audit: Tools, Tips, and Best Practices
December 15, 2025
The Sponsorship Lifecycle: Mapping Every Stage from Prospecting to Renewal
December 8, 2025