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Featured Posts

August 3, 2026

Music Festival Sponsorship Packages and Creative Ideas

The best music festival sponsorship ideas start with a fan problem. Heat, distance, dead batteries, and long lines are all opportunities. Solving them creates gratitude the brand gets credit for.

Informational

August 3, 2026

Sponsoring a Community Isn’t the Same as Understanding One

https://www.youtube.com/watch?v=93a9ZlQHFec This conversation comes from a recent SponsorCX webinar hosted by Jim Andrews, who sat down […]

Informational

July 28, 2026

Sports Venue Advertising: Turning Stadiums into Brand Experiences

Visibility gets a brand noticed. Participation gets a brand remembered.

Informational

July 23, 2026

What FIFA’s World Cup Model Teaches Sponsorship Leaders

This piece draws on a recent conversation between Jim Andrews, host of SponsorCX’s webinar series, and Gordon Kane, a sponsorship veteran who helped launch Sprint’s sponsorship of the 1994 World Cup and later led

Informational

July 20, 2026

Sponsorship in College Athletics: What Works and What Doesn’t

College athletics sponsorship is only going to get more competitive, both for the brands trying to stand out and the departments trying to prove their inventory is worth the investment. The programs that win aren’t the ones with the flashiest activation idea. They’re the ones with a system that turns every deal into a clear, repeatable three-part story.

Informational

July 13, 2026

Esports Sponsorships: The Fastest-Growing Sponsorship Arena

The infrastructure exists. The audiences are there. The data is trackable. What separates the organizations succeeding in esports sponsorship from the ones struggling is almost always operational.

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