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Insights for Sponsorship Teams
Recent Posts
September 8, 2026
Sports Sponsorship Measurement
By Jason Smith
The all-too-prevalent problem is counting impressions and calling it measurement. That ignores what the deal was supposed to accomplish.
Featured Posts
August 31, 2026
Nonprofit Event Sponsorship
Building Partnerships with Purpose Corporate giving has grown 60 percent over the last five years, more […]
August 31, 2026
How Sports Teams Use CRM to Manage Sponsorships and Partnerships
Sports teams use CRM tools to manage sponsors, sales, and renewals. A connected platform also links […]
August 17, 2026
Nonprofit Sponsorship Packages That Work
A sponsor asked Maria one question her sponsorship deck couldn’t answer, and a six-year renewal suddenly […]
August 12, 2026
Local Event Sponsorship: How Small Businesses Can Partner for Big Impact
A local sponsorship can do far more than put your logo on a banner. The right […]
August 11, 2026
SponsorCX Named to the 2026 Inc. 5000 List, Marking Another Milestone in the Modernization of Sponsorship Operations
609% three-year revenue growth reflects the sponsorship industry's accelerating shift away from spreadsheets and legacy systems […]
August 4, 2026
The Social Proof Economy: What Actually Builds Trust in Modern Marketing
Exploring how consumers navigate trust, skepticism, and authenticity across influencer marketing, online reviews, AI content, and […]
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Latest Articles
Sports Venue Advertising: Turning Stadiums into Brand Experiences
July 28, 2026
What FIFA’s World Cup Model Teaches Sponsorship Leaders
July 23, 2026
Sponsorship in College Athletics: What Works and What Doesn’t
July 20, 2026
Esports Sponsorships: The Fastest-Growing Sponsorship Arena
July 13, 2026
Learfield Partners with SponsorCX
July 9, 2026
Baseball Sponsorship: How Teams Are Winning Off the Field
July 6, 2026
Driving Social Media Fan Engagement Through Sponsorship
June 22, 2026
The Link Between Sponsorships and Fan Engagement
June 22, 2026
Event Marketing Techniques That Attract Sponsors
June 22, 2026