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July 9, 2026
Learfield Partners with SponsorCX
By Jason Smith
Learfield Partners with SponsorCX to Advance Sponsorship Operations, Elevate Brand Partnerships, and Drive Performance Across College Sports DALLAS (July 9, 2026) – Learfield, the leading media and technology company powering college athletics, announced today a strategic […]
Featured Posts
July 6, 2026
Baseball Sponsorship: How Teams Are Winning Off the Field
The teams getting the most value from those relationships are building off-field programs that make their organizations harder to walk away from.
June 22, 2026
Driving Social Media Fan Engagement Through Sponsorship
A post seen by 500,000 people who scrolled through delivers less business value than one seen by 5,000 who tagged a friend, entered a contest, or clicked through to a partner’s site.
June 22, 2026
The Link Between Sponsorships and Fan Engagement
Question: if you removed every sponsor logo from your venue tomorrow, which partners would your fans miss? The honest answer is likely uncomfortable. Fans don’t miss logos. They miss experiences.
June 22, 2026
Event Marketing Techniques That Attract Sponsors
The most efficient sponsorship program is one where existing partners renew and expand year over year. Acquisition is expensive. Retention is leverage.
June 22, 2026
What United Airlines Knows About Sponsorship That Most Brands Don’t
https://www.youtube.com/watch?v=6QYLiTKOLr8 Derek Russell has managed global sponsorship activation for United Airlines for nearly a decade, overseeing […]
June 2, 2026
Marketing Activation Strategies That Convert
An ad pushes a message at an audience. An activation invites an audience into an experience.
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