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Recent Posts

July 23, 2026

What FIFA’s World Cup Model Teaches Sponsorship Leaders

By Jason Smith

This piece draws on a recent conversation between Jim Andrews, host of SponsorCX’s webinar series, and Gordon Kane, a sponsorship veteran who helped launch Sprint’s sponsorship of the 1994 World Cup and later led

Featured Posts

July 20, 2026

Sponsorship in College Athletics: What Works and What Doesn’t

College athletics sponsorship is only going to get more competitive, both for the brands trying to stand out and the departments trying to prove their inventory is worth the investment. The programs that win aren’t the ones with the flashiest activation idea. They’re the ones with a system that turns every deal into a clear, repeatable three-part story.

July 20, 2026

The Social Proof Economy: What Actually Builds Trust in Modern Marketing

Exploring how consumers navigate trust, skepticism, and authenticity across influencer marketing, online reviews, AI content, and […]

July 13, 2026

Esports Sponsorships: The Fastest-Growing Sponsorship Arena

The infrastructure exists. The audiences are there. The data is trackable. What separates the organizations succeeding in esports sponsorship from the ones struggling is almost always operational.

July 9, 2026

Learfield Partners with SponsorCX

Learfield Partners with SponsorCX to Advance Sponsorship Operations, Elevate Brand Partnerships, and Drive Performance Across College […]

July 6, 2026

Baseball Sponsorship: How Teams Are Winning Off the Field

The teams getting the most value from those relationships are building off-field programs that make their organizations harder to walk away from.

June 22, 2026

Driving Social Media Fan Engagement Through Sponsorship

A post seen by 500,000 people who scrolled through delivers less business value than one seen by 5,000 who tagged a friend, entered a contest, or clicked through to a partner’s site.

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Latest Articles

What United Airlines Knows About Sponsorship That Most Brands Don’t

June 22, 2026

Marketing Activation Strategies That Convert

June 2, 2026

Why Your Renewals Are Getting Harder and What to Do About It

May 28, 2026

Turn Your Data into Revenue-Driving Partnerships

May 27, 2026

The Sponsorship Renewal Playbook: How to Stop Losing Partners You Should Keep

May 26, 2026

Top Sports Activation Ideas That Bring Fans Closer to the Game

May 25, 2026

The Role of Technology in Modern Sports Sponsorships

May 24, 2026

How to Increase Fan Engagement at Live Events

May 22, 2026

Fan Engagement Tools Every Sports Team Should Know About

May 20, 2026

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