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Recent Posts
October 12, 2026
Is Your Sponsorship Worth Renewing?
By Jason Smith
Your logo was on the stadium banners. The social posts went out. The VIP tickets got used. But is the sponsorship worth doing again? Could you answer that question today with confidence?
Featured Posts
October 5, 2026
What Is Partner Management? A Complete Guide to Building Strong Relationships
Effective partner management takes into account the results and the experience of working together.
September 21, 2026
How to Measure Sports Sponsorship ROI Beyond Impressions
If your sponsorship report ends with impressions, it stops before the what matters. The real question […]
September 16, 2026
Examples of Sponsorship Levels for Sports and Events
What leading properties call their partnerships, what those levels unlock, and what smaller teams can learn […]
September 8, 2026
Sports Sponsorship Measurement
The all-too-prevalent problem is counting impressions and calling it measurement. That ignores what the deal was […]
August 31, 2026
Nonprofit Event Sponsorship
Building Partnerships with Purpose Corporate giving has grown 60 percent over the last five years, more […]
August 31, 2026
How Sports Teams Use CRM to Manage Sponsorships and Partnerships
Sports teams use CRM tools to manage sponsors, sales, and renewals. A connected platform also links […]
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