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Recent Posts
July 23, 2026
What FIFA’s World Cup Model Teaches Sponsorship Leaders
By Jason Smith
This piece draws on a recent conversation between Jim Andrews, host of SponsorCX’s webinar series, and Gordon Kane, a sponsorship veteran who helped launch Sprint’s sponsorship of the 1994 World Cup and later led
Featured Posts
July 20, 2026
Sponsorship in College Athletics: What Works and What Doesn’t
College athletics sponsorship is only going to get more competitive, both for the brands trying to stand out and the departments trying to prove their inventory is worth the investment. The programs that win aren’t the ones with the flashiest activation idea. They’re the ones with a system that turns every deal into a clear, repeatable three-part story.
July 20, 2026
The Social Proof Economy: What Actually Builds Trust in Modern Marketing
Exploring how consumers navigate trust, skepticism, and authenticity across influencer marketing, online reviews, AI content, and […]
July 13, 2026
Esports Sponsorships: The Fastest-Growing Sponsorship Arena
The infrastructure exists. The audiences are there. The data is trackable. What separates the organizations succeeding in esports sponsorship from the ones struggling is almost always operational.
July 9, 2026
Learfield Partners with SponsorCX
Learfield Partners with SponsorCX to Advance Sponsorship Operations, Elevate Brand Partnerships, and Drive Performance Across College […]
July 6, 2026
Baseball Sponsorship: How Teams Are Winning Off the Field
The teams getting the most value from those relationships are building off-field programs that make their organizations harder to walk away from.
June 22, 2026
Driving Social Media Fan Engagement Through Sponsorship
A post seen by 500,000 people who scrolled through delivers less business value than one seen by 5,000 who tagged a friend, entered a contest, or clicked through to a partner’s site.
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