You Make It Happen.
Insights for Sponsorship Teams
Recent Posts
July 9, 2026
Learfield Partners with SponsorCX
By Jason Smith
Learfield Partners with SponsorCX to Advance Sponsorship Operations, Elevate Brand Partnerships, and Drive Performance Across College Sports DALLAS (July 9, 2026) – Learfield, the leading media and technology company powering college athletics, announced today a strategic […]
Featured Posts
July 6, 2026
Baseball Sponsorship: How Teams Are Winning Off the Field
The teams getting the most value from those relationships are building off-field programs that make their organizations harder to walk away from.
June 22, 2026
Driving Social Media Fan Engagement Through Sponsorship
A post seen by 500,000 people who scrolled through delivers less business value than one seen by 5,000 who tagged a friend, entered a contest, or clicked through to a partner’s site.
June 22, 2026
The Link Between Sponsorships and Fan Engagement
Question: if you removed every sponsor logo from your venue tomorrow, which partners would your fans miss? The honest answer is likely uncomfortable. Fans don’t miss logos. They miss experiences.
June 22, 2026
Event Marketing Techniques That Attract Sponsors
The most efficient sponsorship program is one where existing partners renew and expand year over year. Acquisition is expensive. Retention is leverage.
June 22, 2026
What United Airlines Knows About Sponsorship That Most Brands Don’t
https://www.youtube.com/watch?v=6QYLiTKOLr8 Derek Russell has managed global sponsorship activation for United Airlines for nearly a decade, overseeing […]
June 2, 2026
Marketing Activation Strategies That Convert
An ad pushes a message at an audience. An activation invites an audience into an experience.
Get Practical Sponsorship Insights and Industry Trends Delivered to You
By signing up, you’ll receive updates and content from SponsorCX. We’ll keep it relevant, you can unsubscribe anytime, and your information stays private. See our Privacy Policy for more details.
Latest Articles
Turn Your Data into Revenue-Driving Partnerships
May 27, 2026
The Sponsorship Renewal Playbook: How to Stop Losing Partners You Should Keep
May 26, 2026
Top Sports Activation Ideas That Bring Fans Closer to the Game
May 25, 2026
The Role of Technology in Modern Sports Sponsorships
May 24, 2026
How to Increase Fan Engagement at Live Events
May 22, 2026
Fan Engagement Tools Every Sports Team Should Know About
May 20, 2026
The Sponsorship Industry Is Modernizing with AI, and Investors Are Backing the Platforms That Will Power It
May 18, 2026
How to Measure Sponsorship Effectiveness and ROI
May 15, 2026
AI-Powered Fan Engagement Tools Changing Sports Marketing
May 13, 2026